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Application and development of first-line anti-counterfeiting and second-line anti-counterfeiting packaging technology (Part 2)

analysis of application skills of second-line anti-counterfeiting packaging

second line anti-counterfeiting packaging is developed on the basis of first-line anti-counterfeiting. There are many first-line anti-counterfeiting packaging. When consumers have doubts about identification, relevant experts and institutions need to use scientific means (equipment and instruments) to adjudicate and verify. This is what we call the second-line anti-counterfeiting packaging technology. In other words, the second-line anti-counterfeiting packaging has more scientific and advanced characteristics than the first-line anti-counterfeiting packaging

second line anti-counterfeiting packaging used to be used for anti-counterfeiting of some certificates and high-end valuables. Such as passport. ID card, business license, customs certificate, etc. With the rampant illegal acts of science and technology, the interests of enterprises and consumers were greatly damaged, and then the second-line anti-counterfeiting packaging was gradually introduced into circulation and production. In order to better play the role of second-line anti-counterfeiting packaging, we should reduce costs and improve consumers' awareness of anti-counterfeiting and anti-counterfeiting (we should ask for instructions and consider identifying the authenticity of questionable packaging products)

the commonly used laser holographic anti-counterfeiting packaging technology, bar code recognition technology, code anti-counterfeiting technology, etc. belong to the second-line anti-counterfeiting packaging technology

① laser holographic anti-counterfeiting. The laser holographic anti-counterfeiting technology was first used to make anti-counterfeiting labels and paste them on commodity packages in the mid-1980s. At that time, it played an active role in the anti-counterfeiting of commodities for a period of time. In the past few years, many commodity packages, from high-end famous wines, drugs, cosmetics to various health products and foods, once used laser holographic anti-counterfeiting labels on the packages to prevent counterfeiting. The small laser holographic anti-counterfeiting label has made great contributions to the fight against counterfeiting and fidelity, and has once been brilliant. However, the good times did not last long. Soon after, counterfeiters took the opportunity to use the anti-counterfeiting logo as a proof of the authenticity of fake and shoddy products, which brought misfortune to many famous and high-quality product manufacturers and consumers. The reason for this is that manufacturers and consumers regard this second-line anti-counterfeiting packaging technology as a first-line anti-counterfeiting packaging technology. In fact, the identification of laser holographic anti-counterfeiting marks requires a certain amount of identification technology (knowledge), and there are not many people who can correctly identify their authenticity when buying goods. Because the color of the pattern observed by it is different under different light intensities, at different angles, before and after use (the surface will be damaged), and it is difficult for ordinary consumers to accurately identify it. Although the laser holographic labels copied or recycled by counterfeiters are different from the genuine ones (or the undamaged ones as they are), it is difficult to distinguish the truth because of the limited recognition ability of many consumers and users. Therefore, it can only be truly recognized by relevant professionals, or after many times of recognition with certain relevant knowledge. Laser holographic anti-counterfeiting packaging technology can not completely produce products that are exactly the same as the original authentic products from the technical content to imitation. The key is that most consumers do not have the ability to accurately identify the authenticity, that is, it is not a packaging product that is easy to identify as a front-line anti-counterfeiting packaging

in addition to widely publicizing its identification technology and methods, laser holographic anti-counterfeiting must also be used correctly. The so-called correct use refers to the use part of the logo, such as the dynamic and static joint (opening, rotation) will damage the logo when opening the package and cannot be repeatedly borrowed for counterfeiting; Encryption measures and skills of identification; Protection of signs, etc. At present, it has changed from the past small-area logo to large-area anti-counterfeiting, and from the printed logo fitting to the packaging surface printing to achieve overall anti-counterfeiting. At the same time, it also requires identification instructions on the packaging surface or special identification. In addition, laser holographic anti-counterfeiting has increased the process difficulty in the selection and development of materials used. For example, the color molding technology, invisible encryption technology, rainbow micro printing technology, rainbow micro engraving technology, etc., which appear after the laser holographic anti-counterfeiting package to clamp the jaws of the sample are easy to wear, etc., belong to this list

② analysis of bar code recognition skills. Bar code technology can be used as anti-counterfeiting packaging. In the international market and supermarkets in developed countries, goods packaged without barcode cannot be sold. When designing and making anti-counterfeiting packaging, we can achieve the purpose of anti-counterfeiting according to the relevant standards of bar code, select the printing position of bar code and select different inks

common standards of bar codes include: symbol standards of bar codes (including coding rules and size of bar code symbols); Use standard of bar code; The printing quality standard of bar code (including three aspects: width tolerance, stain, pore and edge roughness, reflectance and contrast). There are five standard drafts of bar code in China, including general term of bar code, general commodity bar code, 39 bar code, kudeba bar code and China standard book number bar code. When designing commodity packaging, we mainly use "general commodity barcode" and "39 barcode"

the identification position of the bar code symbol can be selected in the design, and the anti-counterfeiting design can be carried out on the printing in addition to ensuring that the width tolerance, stains, pores, edge roughness, reflectance, contrast and other requirements are not exceeded. For example, select specific identification location, special ink, special printing method, special encryption method, etc

bar code has multiple anti-counterfeiting functions. Generally, it is difficult for ordinary consumers to recognize the bar code, but they can only judge whether the product can be bought in supermarkets, exported, or whether it can be judged by the technical supervision department. However, the specific contents such as categories, quality standards, commodity properties and other information cannot be known. If anti-counterfeiting measures are added, it will be more difficult to determine the authenticity through the naked eye. Therefore, bar code is a kind of second-line anti-counterfeiting packaging for anti-counterfeiting packaging. It will be more and more widely used in packaging (anti-counterfeiting packaging is its use expansion), and ordinary consumers must be familiar with it, but they can't completely identify it alone

③ code anti-counterfeiting. Code anti-counterfeiting packaging technology is a kind of anti-counterfeiting packaging technology that collates packaging information. It connects consumers with relevant institutions or "accurate response" systems. So that consumers can rely on the "anti-counterfeiting amulet"

code marks can be set on outer packaging (transportation packaging), medium packaging (combined packaging of sales packaging) and small packaging (inner sales packaging). Especially on the sales package, it is more necessary to facilitate the purchase and identification in the market. However, the code number (clear code and secret code) on the transportation package and the sales package should not be the same

code anti-counterfeiting is the most convenient anti-counterfeiting packaging technology for consumer identification. When consumers have doubts about the authenticity of the purchased goods (the goods have code anti-counterfeiting), they can get an accurate answer as long as they uncover the anti-counterfeiting password and get through the consultation (network system). Code anti-counterfeiting is a high-tech, which can not be forged. Counterfeiters cannot send forged product number files to the anti-counterfeiting center database. When identifying, users do not need to ask for help from others, but just dial to complete the identification process. The manufacturer has prepaid the required fees, and each number of each product is negotiated by the manufacturer through the post and Telecommunications Department. Therefore, this is a high-tech second-line anti-counterfeiting. It brings consumers into the fight against counterfeits and turns the fight against counterfeits into a conscious action of the whole people

Third, the development of first-line anti-counterfeiting and second-line anti-counterfeiting packaging

first line anti-counterfeiting packaging is a popular technology, and consumers may identify the authenticity of packaging technology alone. The difficulty and reliability of its identification are closely related to consumers' awareness of cracking down on counterfeits, their education, knowledge level, acceptance and judgment ability. As for whether the judgment is correct or not, it is generally difficult to get a reliable answer for a while. But the biggest advantage of front-line anti-counterfeiting packaging is the rapidity and intuitiveness of the scene. Because Tyvek 40L continues many advantages of Tyvek series, any kind of commodity adopts front-line anti-counterfeiting packaging, so it should be widely publicized to let consumers know its identification method, so as not to lose the significance of anti-counterfeiting. Second line anti-counterfeiting packaging is more dependent on factors other than consumers' own skills to make judgments, such as manufacturers, experts, technical supervision departments, etc. And this judgment is authoritative and reliable

to sum up, first-line and second-line anti-counterfeiting packaging have their own advantages and disadvantages, in order to better protect the interests of manufacturers and consumers. They are moving in the following direction, and the other end of the connecting rod is movably connected to the swing arm

the combination of first-line anti-counterfeiting and second-line anti-counterfeiting. In this way, the popularity, authority and accuracy of commodity packaging anti-counterfeiting identification can be combined to form double insurance and double anti-counterfeiting. Once consumers have doubts about the authenticity of on-site discrimination through the first-line anti-counterfeiting packaging when purchasing goods, they can further confirm the correctness of their discrimination conclusion through the second-line anti-counterfeiting packaging. In addition, it can also increase the difficulty of imitation and counterfeiting

the future development of front-line anti-counterfeit packaging is mainly to improve the difficulty of encryption technology and strengthen the development, application and synthesis of new packaging materials; Carry out in-depth research on the innovation and development of packaging structure. Further better anti-counterfeiting and more conducive to consumer identification (increase accuracy). The general requirements are: the imitation is more and more difficult (it is difficult to break the secret), and the identification is more and more simple and convenient

second-line anti-counterfeiting packaging will be used to form networking between electronic computers and communication systems. That is to combine the organization's sophisticated technology to establish a national and even international anti-counterfeiting network, and carry out systematic anti-counterfeiting from technology to management. Form a strict anti-counterfeiting and anti-counterfeiting organization, will have a professionally trained anti-counterfeiting and anti-counterfeiting team, and will have a number of high-performance anti-counterfeiting supplies and fake detection monitoring equipment. A set of strict operating procedures for inspection, reporting, identification and handling, as well as the use and storage system (regulations) will be gradually established

whether it is the first-line anti-counterfeiting packaging, the second-line anti-counterfeiting packaging, or the first-line and second-line anti-counterfeiting packaging, it will continue to use five teams of new technologies, new processes, new materials and new equipment. The high-tech field will become the Technology Library of anti-counterfeit packaging. It mainly includes modern optics, lithography encryption technology, analytical chemistry, computer network technology, information dissemination technology, electromagnetic induction technology, bioengineering technology, genetic engineering, communication technology, etc. Many scientific departments will also jointly form an anti-counterfeiting packaging technology team. It can be predicted that a number of anti-counterfeiting packaging technology products with high scientific and technological content, strong confidentiality, easy identification and moderate price will come out soon

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