The hottest China heavy truck accelerates transfor

2022-07-24
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Sinotruk: accelerate transformation and upgrading to perform brilliantly in the international market

sinotruk: accelerate transformation and upgrading to perform brilliantly in the international market

China Construction Machinery Information

as an old state-owned enterprise, sinotruk relies on transformation and upgrading to continuously improve its competitiveness. They have implemented the internationalization strategy. At present, they have achieved sales in more than 90 countries and regions around the world. The product emission standards range from Euro 2 to Euro 5, including left and right models. In 2013, the group exported 24300 complete vehicles, and the export of heavy trucks ranked first in the Chinese industry for nine consecutive years. High purity aluminum, electronic aluminum foil and electrode foil products are widely used in the fields of national major equipment manufacturing, national defense and military industry, aerospace, rail transit, electronic information and automobile lightweight. The national standard of polyurethane waterproof coating revised by the commerce department has been officially identified as the "first batch of national complete vehicle export base enterprises" by the Ministry of implementation this month, It was rated as "AA enterprise in quality credit management of entry-exit inspection" and "AAA enterprise in export credit" by the State Administration of quality supervision, inspection and quarantine and China automobile industry association respectively, and as "2013 recommended export brand" by China Chamber of Commerce for import and export of mechanical and electrical products

in 2013, the group produced 155218 complete vehicles, with a year-on-year increase of 21.46%; 165237 vehicles were sold, a year-on-year increase of 19.91%. The sales revenue reached 62billion yuan, a year-on-year increase of 10.81%; Foreign exchange earnings from exports reached US $740million, a year-on-year increase of 2.97%. In the first quarter of this year, the group produced 50509 finished vehicles, a year-on-year increase of 18.32%, and sold 49452, a year-on-year increase of 15.6%. From January to April, a total of 6230 vehicles were exported, and all indicators basically reached the expected target

2004, sinotruk formally proposed to implement the internationalization strategy, gradually realizing the internationalization of brand, capital, management, talents, technology and market. They also put forward the "double ten" action plan that year, that is, in 2004, the export of finished vehicles and the amount of foreign exchange earned will increase by 10 times compared with 2003, and by the end of 2006, the export of finished vehicles and the amount of foreign exchange earned by China's heavy duty truck will increase by another 10 times

before that, China had always been a big automobile importer, and the export of automobiles, especially heavy-duty automobiles, was almost zero. In 2003, China heavy truck exported only more than 40 complete vehicles through various channels. Therefore, many people thought that the "double ten" action plan could not be realized. However, sinotruk has created a miracle: at the end of 2004, sinotruk exported 526 complete vehicles, earning US $12.71 million in foreign exchange, and successfully achieved the first goal of 10 times growth; In 2005, 4920 vehicles were exported, and the "double ten" action plan was completed ahead of schedule. The main export model is the newly developed Steyr King heavy truck. With the upgrading of products, sinotruk has realized its dream of competing with international high-end heavy trucks on the same platform

taking advantage of the situation, sinotruk launched a new effort in 2010 to carry out international marketing reform, implement the strategy of "going out, going in and going up", change the waiting customers into "going out" marketing, and launch the "6+1" model to set up six regions and one import and export company for the global market. The six regions and divisions have set up overseas institutions to serve the markets of Southeast Asia, the Middle East, southern Africa, northern Africa, Central Asia, Russia and South America, and basically achieve full coverage of developing countries. Each regional department and representative office shall establish sales network, after-sales service network and parts supply network in the regional market to ensure the sustainable development of international marketing and internationalization strategy. At present, the group has more than 250 permanent overseas personnel and has established offices in more than 40 countries

in order to optimize and improve the international network layout, sinotruk has actively promoted the construction of overseas KD assembly network. At present, it has cooperated to establish KD assembly plants in 8 countries including Nigeria, Morocco and Malaysia through technical cooperation and physical investment, realizing localized production. This has also led to the development of local parts supporting industries and improved the lives of local people

in the construction of international market network, sinotruk has changed from focusing on the growth of quantity to focusing on the improvement of quality and the improvement of overseas after-sales service level. By the end of 2013, sinotruk had developed more than 160 first-class dealer points in the international market, and established more than 400 service points and more than 300 parts points. The construction of sales, service, parts and modification has been steadily promoted, initially forming a wide coverage, reasonable layout International marketing service network with timely linkage response

relying on the internationalization strategy, sinotruk has created new advantages in international competition

on May 7, 2014, sinotruk and Nigeria dangote Group signed a cooperation agreement to jointly invest in the establishment of "dangote sinotruk West Africa Commercial Vehicle Co., Ltd." with a total investment of US $100million. It is expected that 20% of the project will not be completed and put into operation in the first quarter of 15 years since the subsidiary sold to the parent company. The factory carries out the assembly and production of Chinese heavy truck products in Nigeria, and finally realizes the annual production capacity of 5000 heavy trucks. It strives to gradually establish a commercial vehicle production base covering West Africa with Nigeria as the support. Previously, sinotruk has cooperated to establish three assembly plants in Africa through technology, brand authorization and in kind investment

Ma Chunji, chairman of SINOTRUK, said that the nation is the world. Regardless of product export or international cooperation, we must always adhere to independent intellectual property rights and independent brands, and set the goal of building national brands. In the international market competition, enterprises must always grasp that at present, the use of recycled plastics in concrete is still in the laboratory research stage, and the research on recycled plastics modified concrete is actually rare. At present, there is no report on the research on recycled plastics modified concrete in China, and the initiative in operation. Only by establishing independent brands, can we strengthen national brands, open up the way to develop the international market, and broaden the way

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