Door and window enterprises should plan strategies

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The post-80s and post-90s continue to integrate into the society and become the leading force of the society. The mainstream population in the household industry began to change to the post-80s and post-90s. The whole market presents a "younger" trend, and the door and window industry is no exception. "Youth, fashion, personality" has become a hot word in the door and window Market in recent years. In order to meet the needs of current consumers, the home design style of many door and window enterprises is gradually approaching these hot words

the strong purchasing power of young consumer groups has unconsciously "opened up" new markets for door and window enterprises. "Young" doors and windows is actually a product concept, which is a door and window positioning for the segmentation of young consumer groups. Door and window enterprises integrate young elements into the design of home products, so that this kind of home products not only have the fashion and vitality that young people want, but also have the practical and simple characteristics of other home products

judging from the current situation of the door and window market, many enterprises have targeted the consumer market of 80 and 90. Most of these enterprises have divided a designer, a production line and a business division on their existing basis. It can be said that they only regard the 80 and 90 market as a branch, and their main direction of attack is still the consumer group that enterprises have established in the early development, Therefore, the so-called "aim at 80, 90" is only a slogan for a large part. In this situation, if there is a door and window enterprise that specializes in the post-80s and post-90s generation as the precise audience, carefully study the consumption characteristics and preferences of this group, analyze their awareness of the functionality and appearance design of doors and windows, and then formulate a reasonable market price in combination with the consumption level of the post-80s and post-90s generation, it will inevitably have an impact on the current market

at present, China's emerging middle class, mainly the post-80s and post-90s generation, has formed. Under such an industry background, waiting for door and window enterprises is both an opportunity and a challenge. Door and window enterprises also need to make plans in advance to comply with the consumption trend and fill the unmet gap in the domestic door and window market





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